Literature & Marketing

How the Humanities Create Critical Thinking Minds in Professionals.

If you think of history as a way to learn the events and actions that took place over a period of time, to gain a better understanding of society or government, then you can apply that same lens to literature.

You can gain insight about what people of a certain time were struggling with, what they felt was cool, what they worried about, and what they valued.

In the critical analysis realm, the very perceptions or opinions of scholars will change decade-to-decade depending on what motivating ideologies were present in their society.

You’ll find some concepts come full circle. A radical idea isn’t so radical. New ideas aren’t that new. And adapting those techniques to new generations can have equal success with the benefit of hindsight from past research.

What Good Is It?

Comparative literature as a study programs your mind to attack problem solving in a unique way. Like working a maze from the end backward to the beginning, you’re inclined to find, test, and experiment with connections that aren’t inherent on the surface.

These connections, sometimes lifetimes apart, are usually ideological and one of the most empathetic types of motivations. When you’re an organization that’s trying to engage and attract people at a visceral level, critical thought is a valuable tool.

It just may prevent too eager or impatient eyes from killing a process before it’s been matured.