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Feed (Blog) - PocketWriter.biz

Scrap It

A little note on the benefits of not being afraid to throw an idea away that isn’t working... and starting over. No matter how much time has been invested.

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Ryan CaldaroneComment
Why Troubleshooting is Worth My Time

Tasting new skills and trying to figure out how things are done is a valuable investment of your time. Even if you never intend to do it yourself in the future, having a little understanding can break the ice by eliminating unnecessary questions, confusions, or project delays when collaborating with professionals.  

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Ryan CaldaroneComment
Turn Meetings Into Content

Do you have regular meetings with your senior staff, department heads, or regular customers? Regardless if you have a physical boardroom, or update your team remotely through Facetime, make these interactions work for you by translating them into written work articles to promote your organization.

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Ryan CaldaroneComment
What I’ve Learned By Observing Small Businesses

The visceral instinct small business owners and operators have in their blood, in their gut, and with their intent is inherently aligned with the branding best practices that are allowing larger entities to gain attention and market share on the newest digital platforms. This is intriguing, motivating, and exciting to me.

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Ryan CaldaroneComment
How I Refresh My Marketing Copy

Use your marketer-brain to look at what you see in the wild from both ends; as a consumer and as a marketer. Screenshot, pin, subscribe, and collect these when you see them… then from group analysis you can identify some neat overarching concepts you can use yourself.

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Ryan CaldaroneComment